| Employer | Role | Timeline | Award |
|---|---|---|---|
| ]init[ AG | UX/UI Designer | 2022 & 2024 | German Brand Award |
Business Context
The digital presence of LGT Private Bank required fundamental modernization. This was evident in an outdated corporate design, missing technical functionalities, and an inefficient CMS architecture. The bank's high quality standards were no longer reflected in the digital user experience.
Main Challenge
Balancing the communication of first-class investment strategies with the gravitas of a Liechtenstein private bank while adhering to complex regulatory requirements and ensuring an excellent user experience.
ℹ️ Initial design of the website in 2021